The Impact of COVID-19 on the Electronic Commerce User’s Behaviour

Abstract

The worldwide coronavirus (COVID-19) pandemic has rendered establishing business extremely challenging. As international borders collapse, brick-and-mortar shops lock their doors, and consumers are advised to stay home alone, enterprises are faced with a number of new issues. With personnel facing seasons of financial uncertainty and anxieties, several enterprises are considering temporary or even permanent closure. Massive changes in consumer behavior had to be made right away. People in isolation or on lockdown are unable to go about their normal business because nearby stores were compelled to close their doors for everyone's protection. This study aims to investigate the effects of COVID-19's scope on Indian e-commerce companies. This study investigates if the coronavirus caused an increase in e-commerce.