Notice of RetractionA Study on the major factors influencing market demand of China's professional basketball competition

Gao Zhi, Lei Xianliang, Weng Jianfeng
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Abstract

The development of China's professional basketball has been going on for 15 years since 1995, however, China's professional basketball competition market is still immature, requiring further cultivation and improvement. This study shows the major factors influencing market demand of China's professional basketball competition include match quality, leisure time, ticket price, venue, income level and personal interest. Professional basketball clubs have to improve the competitiveness of its basketball team, improve the match quality in the league matches and attract more basketball fans to watch the match on the spot.
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撤回通知影响中国职业篮球比赛市场需求主要因素研究
从1995年开始,中国职业篮球运动的发展已经走过了15个年头,但是中国的职业篮球比赛市场还不成熟,需要进一步的培育和完善。本研究发现,影响中国职业篮球比赛市场需求的主要因素包括比赛质量、休闲时间、门票价格、场地、收入水平和个人兴趣。职业篮球俱乐部必须提高球队的竞争力,提高联赛的比赛质量,吸引更多的篮球爱好者到现场观看比赛。
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