{"title":"The Phenomenon of Synesthesia in the Context of English Advertising","authors":"A. Diehl, Yu. D. Leont’eva","doi":"10.35854/2541-8106-2021-3-29-33","DOIUrl":null,"url":null,"abstract":"This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.","PeriodicalId":340682,"journal":{"name":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Uchenye zapiski St. Petersburg University of Management Technologies and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35854/2541-8106-2021-3-29-33","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article is devoted to the study of the phenomenon of synesthesia in the context of English-language advertising in the linguopragmatic aspect. In the present study, synesthetic metaphors are divided into primary and secondary, i.e. combinations with exclusively intersensory transference; and combinations with transference between sensations and the emotional or psychological states of a person. The article examines examples of primary and secondary synesthetic metaphors, identifies the most common types of synesthetic metaphors in English-language advertising texts. The article also presents a pragmatic-semantic analysis of the selected synesthetic metaphors, describes the specifics of their formation and use.
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