Research on campus logistics performance intelligent evaluation based on Fuzzy Kano model and IPA analysis

Yi Cao
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Abstract

In order to solve the problems of low user satisfaction and high customer complaint rate in campus logistics service, a campus logistics improvement model based on Fuzzy Kano model and IPA analysis is constructed to determine the improvement weight of campus logistics service quality elements. Through empirical research, users' satisfaction and perceived importance of campus logistics service quality elements are obtained, and the optimal solution is obtained, It verifies the feasibility and effectiveness of the model, and provides practical guidance for improving the elements of campus logistics service quality.
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基于模糊Kano模型和IPA分析的校园物流绩效智能评价研究
为了解决校园物流服务中用户满意度低、顾客投诉率高的问题,构建了基于模糊卡诺模型和IPA分析的校园物流改进模型,确定了校园物流服务质量要素的改进权重。通过实证研究,获得用户对校园物流服务质量要素的满意度和感知重要性,并得出最优解,验证了模型的可行性和有效性,为提升校园物流服务质量要素提供了实践指导。
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