Characteristics of the Digital Marketing using IBM SPSS Statistics

Abstract

Digital marketing is the practice of promoting goods and services online by utilizing digital technology, including the internet, handheld devices, search engines, social networking sites, and various other online platforms. Due to the growth of the worldwide web and the widespread use of cellphones and other mo-bile devices, digital marketing has grown in popularity. Through a variety of internet marketing platforms, it gives companies of all sizes the capacity to reach a worldwide audience and target particular de-mographics. Mobile marketing is one of the most popular digital marketing strategies, along with others. Each strategy offers certain advantages and can be utilized to accomplish particular marketing objectives. Digital marketing research is the process of collecting and analyzing data to understand the behavior, preferences, and needs of your target audience in the digital space. It involves the use of various digital tools and techniques to gather information about customer demographics, buying habits, online activities, and response to marketing campaigns. Here are some of the reasons why digital marketing research is important: Identifying and understanding your target audience: Digital marketing research helps you gain a deep understanding of your target audience's demographics, interests, behaviors, and preferences. By knowing your audience better, you can create more effective marketing campaigns that resonate with them. Evaluation preferences: There are different types of customer relationship management (CRM) techniques, such as analytical, collaborative, traditional, digital, sales-based CRM, sales forecasting, post-sale service, loyalty inbound. The Cronbach's alpha reliability result for the overall model is .759, indicating 62% reliability. Based on the literature review, the model with a Cronbach's alpha value above 75% can be considered for analysis. IBM created SPSS Statistics, a statistical program with features for handling data, advanced analytics, multimodal analytics, intelligence for businesses, and criminal investi-gation. After creating it for a long time, IBM bought SPA Inc. in 2009. The latest releases are marketed under the name IBM SPSS Statistics.