Enhancing Creativity of Strategic Decision Processes by Technological Roadmapping and Foresight

2012 Seventh International Conference on Knowledge, Information and Creativity Support Systems Pub Date : 2012-11-08 DOI:10.1109/KICSS.2012.42

A. Skulimowski, Przemysław Pukocz

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引用次数: 5

Abstract

The quality of a company's strategic planning is a key factor influencing its competitiveness and development prospects. We will demonstrate how an appropriate choice of user inter¬faces, knowledge acquisition tools and analytic decision support methods can stimulate the creativity of the strategic planners taking part in technological road mapping. With strategic planning formalized as a multicriteria decision problem, the usual process of debating and brainstorming is better focused on reaching a consensus solution in an efficient way. An intelligent road mapping support tool and publicly available technological foresight results assure a high quality of data gathering and interaction of experts with stakeholders. Real options are used to evaluate the opportunities, threats, challenges, and flexibility during the planning period. The above approach has been implemented as an intranet application and used to apply information technology (IT) foresight outcomes to establish IT investment plans in innovative companies that develop new products and launch them on the market.

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通过技术路线图和前瞻性提高战略决策过程的创造力

企业战略规划的质量是影响企业竞争力和发展前景的关键因素。我们将展示用户界面、知识获取工具和分析决策支持方法的适当选择如何激发参与技术路线图的战略规划者的创造力。随着战略规划形式化为多标准决策问题，通常的辩论和头脑风暴过程将更好地集中于以有效的方式达成共识解决方案。智能道路绘图支持工具和公开可用的技术预测结果确保了高质量的数据收集和专家与利益相关者的互动。实物期权用于评估规划期间的机会、威胁、挑战和灵活性。上述方法已作为内部网应用实施，并用于在开发新产品并将其推向市场的创新型公司中应用信息技术(IT)预测结果来建立IT投资计划。

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2012 Seventh International Conference on Knowledge, Information and Creativity Support Systems

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