IMPACT OF YOUTUBE EDUCATIONAL TUTORIALS ON THE ACADEMIC PERFORMANCE OF INTERMEDIATE STUDENTS OF LAHORE

Abstract

The paper focuses on the impact of YouTube educational tutorials on the academic performance within the lenses of uses and gratification theory and of the students age ranging 17 to 19 and they were enrolled in grade 11 and 12. In this digital era everything has changed and the process of learning has also developed a lot. Now days the traditional learning is mixed with the digital learning and YouTube educational tutorials are one of the ways of digital learning. One can learn anything and everything with just one click from their home. Students get help for their academics from YouTube educational tutorials. It also helps student to increase their creativity and it is the need of the hour to incorporate this with the traditional learning. For the study, focus group discussion has been used for the research method. For the analysis of the data the technique of discourse analysis was used. The explains how students uses YouTube educational tutorials and gratify their needs. The results of the study show that YouTube educational are very famous in students for their studies and they take a lot of help in their studies from the tutorials.