Halal Cosmetics Awareness Through Augmented Reality Application: To Assist Consumer In Cosmetic Product Purchase Decision Making

Abstract

Muslim populations are expanding over the world, and so is the need for Halal products. In recent years, the word of Halal cosmetics has become more common in the mainstream. Even so, there are Muslims in Muslim countries like Malaysia who have never heard of Halal cosmetics. They only know the Halal label on food and drink. As a result, people are spending more money on cosmetics, particularly multinational brands of makeup. Using augmented reality in the beauty industry could make things easier for both consumers and marketers. This project uses augmented reality (AR) to share information about halal cosmetic products so that it’s easier to meet consumers expectations. This will make consumers satisfied with their purchases and help them understand what they’re buying. This research targets on women who wear cosmetic products. Awareness about halal cosmetic products for Malaysian Muslim women is the aim of this study. The awareness will guide them in purchasing cosmetic products. The development of this project uses Vuforia SDK together with Unity, to be used in implementing three dimension (3D) AR modelling on Android smartphones. To produce cosmetic product models, it uses 3D modelling technology consisting of 3DS Max and Blender. Meanwhile, this project uses Adobe InDesign and Illustrator to design magazine layout templates. The ADDIE model was used for this study, which consist of Analysis, Design, Development, Implementation, and Evaluation phase. As a result, this augmented reality application will be able to increase consumer awareness on halal cosmetic products and assist them in cosmetic products purchase decision.