Como se constrói uma casa: moving and interactive typography in digital and audio-visual environments

Abstract

This study aims to briefly analyze the semantic and aesthetic role of the written word and typography between the end of the 19th century and the present, paying particular attention to its perception and use in audiovisual and digital systems. Analyzing a wide range of periods, works, and artists, we aim to understand the potential of typography in the contemporary artistic discourse and explore the visual, dynamic, and interactive components in modern and contemporary typography. This study also aims to find new possibilities for using typography as an artistic component in a computational and videographic system. We will show one of our first experimental works in this field, a short stop-motion film we developed to assess original ways of converging text, image, and movement in an audio-visual and digital environment.