Psycho-socio impediments of media advertising in the 21st century health education practice in Nigeria

Abstract

It is the opinion of researchers that media advertising has positive effect on health education practice. However, this study examines psycho-socio impediments of media advertising in the 21st century health education practice in Nigeria. In addressing this study, information were gathered through content analysis, documentary or literature review. The study adopted expository method. Critical areas of media advertising and their major impeding variables among others were x-ranged in the study especially, with regard to the 21st century health education practice in Nigeria. Various concepts and theory that are related to the study werewell utilized. Based on the literatures explored, the paper recommended that media advertising agents should always pay more attention on issues of health education in order to improve the wellbeing of individuals in the society.