Research on the Business Model Innovation of Sisyphe Bookstore under background of New Retail

Abstract

Driven by consumption upgrading and urbanization, shopping center, as a retail format, has been developed rapidly. Setting up the bookstores in shopping centers is regarded as an innovative action in the retail industry. This paper takes Sisyphe bookstore as the research object, which is the leader of the chain physical bookstore industry, studies business model innovation under background of new retail. New retail is based on the internet background. Retail companies use the technologies, such as big data analysis, cloud computing, artificial intelligence, virtual reality and other new technologies to promote offline retail and realize O2O business. Information technology is playing an important role of new retail, which leads to the reform of new retail business model. On the basis of business model research on new retail, this paper uses the business model canvas to analyze. The business model of Sisyphe achieves five areas of innovation: the innovation of retail format, category, service, management and marketing.