Strategies of Micro, Small, And Medium Enterprises To Be Able To Compete In The International Market

Lely Ika Cahyani, Susilo Toto Raharjo
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Abstract

The development of the number of MSMEs that continue to increase every year is not directly proportional to the contribution of the country's export value. One of the low contributions of export value is influenced by MSMEs which are still having difficulty starting market expansion abroad. The purpose of this study is to find out the strategy of MSMEs to be able to internationalize and be able to compete abroad. This study uses qualitative methods using a phenomenological approach. Qualitative data was obtained through in-depth interviews with 3 MSMEs in Central Java that have successfully exported. The results showed that various things can affect the three MSMEs, namely by overcoming export barriers, receiving leverage from the government, and having competitive advantages to be able to successfully export and survive in the international market.
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中小微企业在国际市场上竞争的策略
每年不断增加的中小微企业数量的发展与国家出口价值的贡献并不成正比。中小微企业对出口价值的贡献较低,其中一个原因是中小微企业在开拓海外市场方面仍有困难。本研究的目的是找出中小微企业国际化的策略,并能够在国外竞争。本研究采用现象学方法的定性方法。通过对中爪哇3家成功出口的中小微企业进行深入访谈,获得了定性数据。结果表明,三家中小微企业通过克服出口壁垒、获得政府的杠杆作用、拥有竞争优势等因素能够成功出口并在国际市场上生存。
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