Adaptation of the meCUE 2.0 Version for User Experience(UX) Measurement Approach into Indonesian Context

Abstract

The user experience (UX) of an item must be evaluated by assessing its user experience as a key feature of product growth. There are several frameworks for user experience assessment questionnaires, one of which is very popular: meCUE. However, the meCUE framework was originally developed in German, then in English, and no research has yet been conducted to develop the Indonesian version of the meCUE framework. This study aims to adapt the meCUE 2.0 framework into the Indonesian version using cross-cultural adaptation and reliability testing. The meCUE 2.0 framework is a user experience questionnaire consisting of 33 questions detailed in Modules I and II, on Perception of instrumental and non-instrumental product qualities, Module III on Emotions, and Module IV on Consequences. This adaptation version is then tested against the Smart Regency Service Application, namely Pamekasan Smart Mobile Application (PSMA), involving 15 respondents from technical and non-technical backgrounds who will be given facial validity and 60 respondents to verify the validity of the Indonesian version of meCUE 2.0 for the various populations. The test results of Cronbach's Alpha from the adaptation version in Indonesian for the meCUE 2.0 framework are 0.868 for module I, 0.870 for module II, 0.894 for module III, and 0.841 for module IV, which concludes that this version can be relied on for use by user experience practitioners. This adaptation version is expected to help researchers and user experience practitioners in Indonesia evaluate product user experiences.