Multilingual Review Analysis for Attracting Foreign Visitors to Local Cities - About Sightseeing in Hamamatsu City -

Abstract

Revitalization of local cities is one of the major issues for Japan. Recently foreign tourists visiting Japan have increased, and its economic ripple effect is great. However, in big cities and local cities, there is a big difference in the inbound market. To solve the problem, it is necessary to think about the marketing of regional origin. In order to attract foreign tourists to local cities, review data on the Internet was collected and analyzed by the text mining method to clarify the characteristics and differences of each nationality. As a result, we have discovered the difference between Chinese and Taiwanese preferences, for example. This knowledge enables optimal products/services to be provided by customer groups, and can be developed to other areas/cities.