Cain Evans, P. Moore, Andrew M. Thomas, O. Pavlemko
{"title":"iMAS: An Intelligent Mobile Advertising System: Development and Implementation","authors":"Cain Evans, P. Moore, Andrew M. Thomas, O. Pavlemko","doi":"10.1109/WAINA.2013.51","DOIUrl":null,"url":null,"abstract":"Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.","PeriodicalId":359251,"journal":{"name":"2013 27th International Conference on Advanced Information Networking and Applications Workshops","volume":"68 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 27th International Conference on Advanced Information Networking and Applications Workshops","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/WAINA.2013.51","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.
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