{"title":"CORPORATE IDENTITY AS AN ELEMENT OF AN ORGANIZATION'S COMMUNICATION POLICY","authors":"Лилия Васильевна Новак, Наталия Александровна Патрушева","doi":"10.37539/2782-3075.2021.2.2.003","DOIUrl":null,"url":null,"abstract":"В статье рассмотрена сущность понятия «фирменный стиль» и его роль в коммуникационной политике организации.\n The article examines the essence of the concept of \"corporate identity\" and its role in the communication policy of the organization","PeriodicalId":227979,"journal":{"name":"Нацразвитие. Наука и образование","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Нацразвитие. Наука и образование","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37539/2782-3075.2021.2.2.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
В статье рассмотрена сущность понятия «фирменный стиль» и его роль в коммуникационной политике организации.
The article examines the essence of the concept of "corporate identity" and its role in the communication policy of the organization
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