Virtual Ethnography

Abstract

Current approaches in the ethnographic study of the Internet are diverse; the proliferation of proposals has been numerous in recent years. The methodological approach of virtual ethnography has been broadened and reformulated through new proposals such as digital ethnography, ethnography on/of/through the Internet, connective ethnography, networked ethnography, cyberethnography, etc. Each of these maintains its own dialogue with the established tradition of ethnography and formulates its relation to this tradition in different ways. There are those who consider that virtual ethnography involves a distinctive methodological approach and those who consider that researching the Internet ethnographically forces us to reflect on fundamental assumptions and concepts of ethnography, but that it doesn't mean a distinctive form of ethnography.