Jessica Deleanides, K. Gebhardt, Justin Hurd, C. Stanley
{"title":"Big Data: can IT be Managed?","authors":"Jessica Deleanides, K. Gebhardt, Justin Hurd, C. Stanley","doi":"10.28945/3647","DOIUrl":null,"url":null,"abstract":"Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), hung up the phone feeling frustrated following a call with his Division VP. The mandate he received was simple--improve operational efficiencies and reduce operational costs. Justin saw his company do amazing things. He saw the company thrive by delivering loads quickly, efficiently and accurately to its customers. They always maintained a good work ethic and honest business practices, even in the face of high stress and publicity. He even saw his company make leaps and bounds in how much technology they utilized, from GPS tracking to data analytics.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"79 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"J. Inf. Technol. Educ. Discuss. Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.28945/3647","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), hung up the phone feeling frustrated following a call with his Division VP. The mandate he received was simple--improve operational efficiencies and reduce operational costs. Justin saw his company do amazing things. He saw the company thrive by delivering loads quickly, efficiently and accurately to its customers. They always maintained a good work ethic and honest business practices, even in the face of high stress and publicity. He even saw his company make leaps and bounds in how much technology they utilized, from GPS tracking to data analytics.
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