Management Practices in Private and Public Higher Education Institutions

Abstract

The study's goal is to compare and contrast public and private university administration practices in Pakistan. Using a random sampling technique, 200 institutional heads from (various departments) of public and private institutions (universities) of Punjab were selected for the study.According to the study, managing operations at higher education institutions in these locations is difficult for both commercial and governmental universities. However, these two categories of institutions' management strategies differ significantly from one another. According to the survey, private institutions of higher learning place a greater emphasis on marketing and financial management than public ones. Private institutions place a high priority on promoting their offerings to draw students and donor support as compared to public institutions.