PELATIHAN DAN PENDAMPINGAN PEMBUKUAN SEDERHANA DAN STRATEGI PEMASARAN PADA UMKNESIA DI SURABAYA

Abstract

This abdimas activity took the theme of 'back to basic' or back to basics, because it saw the condition of SME partners, the majority of whom had micro/small business scale. In this case, the abdimas team provides training in simple bookkeeping and marketing management with the main focus being partners' understanding of the importance of keeping financial records, changing the mindset of partners who initially saw financial bookkeeping as difficult but became easy. After the training, the STIESIA abdimas team assisted partners to become proficient in making financial reports. Located in Dapur Djitoe, which is one of the partner SMEs, so that partners contribute to providing a place for activities and empowering SME products as consumption activities as well as promotional events for other UMK products. The initial stage starts with understanding the basics of making simple bookkeeping and understanding related to marketing management, the next activity the abdimas team will use bookkeeping applications, then on the marketing side there will be training and digital marketing assistance, cataloging techniques, employee management management, supply chain and recording business legality. Thus, this basic activity is expected to be able to become the foundation for SME partners in maintaining their business, expanding market share and developing their business.