Opinion mining and semantic analysis of touristic social networks

Abstract

In the context of a Regional Platform of Innovation for future tourism, we define a model and a decision support system for semantic analysis of social networks embedding networks of opinions, aiming at representing and understanding territorial uses coming out from digital marks. The territorial and touristic observatory we develop behind a digital platform is designed to complete usual tools of economic intelligence, helping in governance and in the identification of touristic products and services of tomorrow, so as to foster the rise of territorial economy. In the early stage of the project, the contributions we present are (1) a social semantic graph structure, (2) the definition of semantic degree centrality, (3) a process and definitions for interfacing semantic networks of opinions with social semantic networks of uses, and (4) a first use case experimentation. Public deployment is planned for 2013 and economical impacts will be measured on next years.