Geração Millennials: Como capta e valoriza a comunicação do recurso turístico

Abstract

The ‘millennials’ generation, with a high level of representation in both the economy and national and international tourism, also accounts for a high rate of usage of the worldwide web and innovative technologies. The web has opened up new perspectives for society, and in particular for the millennials, making it therefore fundamental that tourist resources correspond with information for their public. We aim to identify what the Portuguese Millennials generation most value, during tourist trips, and how the web and social media influence the choice of/experience with a particular tourist resource. In this way, we hope to contribute to a greater knowledge about millennials and how they interpret communication transmitted via the web, concluding that social media can influence their choice of/experience with a particular tourist resource.