Muhammad Zeeshan Abbas,, Muhammad Ahmad-ur-Rehman, Buthina Alobidyeen, S. Mehmood
{"title":"The effects of social media marketing activities of apparel brands on consumers’ response and intentions to buy: The mediating role of brand equity","authors":"Muhammad Zeeshan Abbas,, Muhammad Ahmad-ur-Rehman, Buthina Alobidyeen, S. Mehmood","doi":"10.20474/jabs-7.3.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":348949,"journal":{"name":"Journal of Administrative and Business Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Administrative and Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20474/jabs-7.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}