A Business Model Map in the Wealth Management Industry

Caterina Lucarelli, S. Maggi
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Abstract

Literature on strategic planning puts forward alternative choices that a company can make between standardization and customization of business processes, as suggested by the seminal works of Lampel and Mintzberg (1996) and Gilmore and Pine (1996, 1999). Recent studies reconsider mass customization (Salvador et al., 2009; Logina, 2010) and suggest that a designed mix of standardization/customization may drive alternative business models in the right direction (Sheehan and Vaidyanathan, 2007; Xia and Rajagopalan, 2009; Markides and Oyon, 2010; Berman, 2010).
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财富管理行业的商业模式地图
Lampel and Mintzberg(1996)和Gilmore and Pine(1996, 1999)的开创性著作提出,战略规划的文献提出了公司可以在业务流程的标准化和定制之间做出的替代选择。最近的研究重新考虑了大规模定制(Salvador et al., 2009;Logina, 2010),并建议标准化/定制的设计组合可能会推动替代商业模式朝着正确的方向发展(Sheehan和Vaidyanathan, 2007;Xia and Rajagopalan, 2009;Markides and Oyon, 2010;伯曼,2010)。
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