Slap it Together and Ship it!

A. Geus
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Abstract

In today's world of e-commerce and dot-com instant business successes, time to market constraints have taken the upper hand in almost all product decisions. In that scenario, what happens to the role of quality in the design of semiconductors and electronic systems? In this keynote, Aart de Geus addresses the trade-offs of if market's needs vs. is quality's needs and shows that what appears to be a trade-off may not be one at all.
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在当今电子商务和网络公司迅速取得商业成功的世界里,上市时间的限制几乎占据了所有产品决策的上风。在这种情况下,质量在半导体和电子系统设计中的作用会发生什么变化?在这个主题演讲中,Aart de Geus阐述了市场需求与质量需求之间的权衡,并表明看似权衡的东西可能根本不是。
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