Potentials of 3D-Web-Applications in E-Commerce - Study about the Impact of 3D-Product-Presentations

Abstract

The goal of this work is to compare different versions of three-dimensional product-presentations with two-dimensional ones. Basically the usability of these technologies will be compared and other user related factors will be integrated into the test as well. These factors were determined via a literature research. In order to achieve a generalizable conclusion about 3D-web-applications in e-commerce sample products from miscellaneous product categories are chosen for the study. This paper starts with the summary of the literature research about the factors for the study. It continues by shortly introducing research methods and strategies and explaining why certain methods are selected for this kind of study. The conception of the study is described in detail in the following paragraph. With the help of the generalized results of the study, recommendations for the usage of 3D-product-presentations in practical e-commerce environments are given.