1. The power of competition

Abstract

‘The power of competition’ discusses the power of competition. The nature of the product and the structure of the market affect the intensity of competition and subsequently the price and quality of goods and services. The model of perfect competition illustrates the ideal market scenario — a perfect market which maximizes consumer welfare. There are a number of consequences of limited competition in a market dominated by a monopoly. In such a market, a single firm offers the product or service. There is also a type of market called an oligopoly, which is characterized by a few key competitors.