{"title":"Total quality management in the marketing organization","authors":"C. Donohue, F. M. Miles","doi":"10.1109/APEC.1995.469027","DOIUrl":null,"url":null,"abstract":"This paper explores the inherently difficult task of implementing total quality management in a marketing and sales organization and more importantly, getting the marketing organization to take a leadership role in the TQM effort.<<ETX>>","PeriodicalId":335367,"journal":{"name":"Proceedings of 1995 IEEE Applied Power Electronics Conference and Exposition - APEC'95","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of 1995 IEEE Applied Power Electronics Conference and Exposition - APEC'95","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/APEC.1995.469027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This paper explores the inherently difficult task of implementing total quality management in a marketing and sales organization and more importantly, getting the marketing organization to take a leadership role in the TQM effort.<>
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