Стратегия цифровизации международных компаний

Abstract

. The article reveals the concept of digital strategy and gives its distinctions from IT-strategy. It also covers stages of digital transformation in the industry. Key factors that curb digitization as well as critical success factors for digital strategy of international companies are identified. We propose an approach for digital strategy development and a system to stimulate digital innovations in the company. Thus experiences of Domino’s and IKEA in building and implementing of digital strategy were reviewed;conclusions on the need of such a strategy for belarusian companies are made.