The Influence of Visual Balance of Interface Elements Layout on the Attractiveness of APP Guide Pages

Proceedings of the 6th International Conference on Intelligent Human Systems Integration (IHSI 2023) Integrating People and Intelligent Systems, February 22–24, 2023, Venice, Italy Pub Date : 1900-01-01 DOI:10.54941/ahfe1002899

Yang Wang, Yan Zhang

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Abstract

Guide page design is an important part in APP design. A good guide page can attract users' interest and attention in a short time and effectively transmit information. Therefore, attractiveness is a key factor in evaluating design of APP guide pages. In the actual design activities, most of the interface elements in guide pages are arranged in the form of high balance. In order to explore the relationship between attractiveness of APP guide pages and this arrangement, this study collected samples of 40 guide page design and the corresponding user access data from zcool.com (a well-known Chinese design social website). Interface aesthetic evaluation method is applied to calculate the value of the three indicators (balance, equilibrium and symmetry) associated with visual balance, SPSS analysis results show that visual balance has an important potential impact on improving the attractiveness of APP guide page.

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界面元素布局的视觉平衡对APP导览页面吸引力的影响

导览页面设计是APP设计的重要组成部分。一个好的导览页面可以在短时间内吸引用户的兴趣和注意力，有效地传递信息。因此，吸引力是评价APP导览页面设计的关键因素。在实际的设计活动中，引导页中的界面元素大多以高度平衡的形式进行布置。为了探究APP导览页面的吸引力与这种布局之间的关系，本研究从zcool.com(中国知名设计社交网站)收集了40个导览页面设计样本和相应的用户访问数据。应用界面美学评价方法，计算与视觉平衡相关的三个指标(平衡、均衡、对称)的值，SPSS分析结果表明，视觉平衡对提高APP指南页面吸引力具有重要的潜在影响。

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Proceedings of the 6th International Conference on Intelligent Human Systems Integration (IHSI 2023) Integrating People and Intelligent Systems, February 22–24, 2023, Venice, Italy

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