{"title":"Political Myopia: Mencken's Grandma and the Kylie Minogue of Australian Journalism","authors":"B. Marks","doi":"10.2139/ssrn.3124693","DOIUrl":null,"url":null,"abstract":"With Trump’s campaign catching many by surprise, and angry accusations of lies and selfishness on the rise, less narrow-mindedness (myopia) from all sides is worth considering. Harvard's Theodore Levitt and Australia's Robert Haupt (Fairfax newspapers) shared analytical powers and writing talents that combined mainstream appeal with unexpected or unpopular opinion. This essay breaks down their style and perspective into techniques that can be emulated. Better communicating unorthodox ideas to an orthodox audience is what this essay explores. Equally, it helps orthodox audiences to better comprehend and respond to unorthodox ideas.","PeriodicalId":443127,"journal":{"name":"Behavioral Marketing eJournal","volume":"51 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Behavioral Marketing eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3124693","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
With Trump’s campaign catching many by surprise, and angry accusations of lies and selfishness on the rise, less narrow-mindedness (myopia) from all sides is worth considering. Harvard's Theodore Levitt and Australia's Robert Haupt (Fairfax newspapers) shared analytical powers and writing talents that combined mainstream appeal with unexpected or unpopular opinion. This essay breaks down their style and perspective into techniques that can be emulated. Better communicating unorthodox ideas to an orthodox audience is what this essay explores. Equally, it helps orthodox audiences to better comprehend and respond to unorthodox ideas.
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