Can text mining technique be used as an alternative tool for qualitative research in education?

Abstract

Qualitative research methodology is commonly used for education research. The main advantage is that it is capable of gaining more rigorous insights of research objectives when compared with quantitative research. However, due to the extensive time required, the sample size for a qualitative research is usually very small, and can be as small as two subjects. As a consequence, the results are difficult to be inferred to the population. Text mining methodology is a modern technique to analyze text data. It has been successfully applied to a wide variety of business problems. However, it has not yet been applied as a tool for qualitative research in education. In this study, we attempt to apply text mining method to analyze students' written reasons of a question related to the concept of variation. Four sections of an introductory statistics course participated in the study (n = 218). The results suggest text mining method can be an alternative, if applied appropriately. The strength and weakness of using text mining for qualitative research are investigated.