{"title":"E-commerce promotional strategies, digital generation buying behavior and purchase intention: Inputs to online shopping platform improvement model","authors":"Jing‐jing Zhang","doi":"10.5861/ijrsm.2023.1065","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":343750,"journal":{"name":"International Journal of Research Studies in Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research Studies in Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5861/ijrsm.2023.1065","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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