Music industry of Ukraine during the war

Abstract

The music industry consists of a number of components - the production of new products, their circulation in the media and the implementation of concert activities. Usually the process of producing musical products went through such stages as writing compositions, creating arrangements for them, performing at concerts and finally recording songs in studios. Subsequently, there was a tour, which could increase the ability to effectively implement the already finished musical product. As a result of the military events taking place in Ukraine, the modern domestic music industry, in which various forms of musical production and performing activities were presented, is currently in a state of significant transformational changes. As a result of active hostilities on the Ukrainian territory, there was a need to find new formats of implementation, first of all, concert activities. The representatives of Ukrainian show business have developed new strategies for promoting their performance. Firstly, the practice of holding concert events abroad with the participation of Ukrainian performers has spread. Events combining offline and online performances have also been introduced. There has been a practice of using such locations as the subway for concert activities, which, due to its characteristics, has an increased level of security in the event of the threat of artillery fire and missile strikes. Spontaneous open-air concerts, organized for charitable purposes, have also spread. The release of musical products continues, but the content of the musical content has acquired a more patriotic-tinged character and taken high positions in the charts, ratings, etc. The author states that some compositions have acquired the meaning of peculiar symbols of the struggle of the Ukrainian people for their independence. Their numerous performance versions, in which Ukrainian and Western musicians took part, have acquired the status of "viral". This was facilitated by the creative collaborations of foreign performers with Ukrainian musicians. The goal of creative cooperation was to show support for the Ukrainian people, express it in musical form. Such actions are extremely important, and various musicians have demonstrated solidarity with the Ukrainians. All these factors have a fleeting effect on the increase of interest in the Ukrainian cultural product, support of the music industry. At the same time, they perform the role of psychological support. Key words: music industry, music product, concert, rating, war, Ukraine.