{"title":"Linguistic Characteristics in English Food Advertising Slogans","authors":"Ha Thi Mai Thanh","doi":"10.36346/sarjall.2023.v05i01.003","DOIUrl":null,"url":null,"abstract":"This study investigates the linguistic features of 50 American English food advertising slogans. An analysis of the words in these slogans will highlight the distinctive features of the term use and its impact on the customers. The result of the study will contribute more data on the language of advertising slogans and clarifies the linguistic characteristics of American English to help advertisers have more information to create exciting advertising slogans and achieve optimal performance.","PeriodicalId":142956,"journal":{"name":"South Asian Research Journal of Arts, Language and Literature","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"South Asian Research Journal of Arts, Language and Literature","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36346/sarjall.2023.v05i01.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates the linguistic features of 50 American English food advertising slogans. An analysis of the words in these slogans will highlight the distinctive features of the term use and its impact on the customers. The result of the study will contribute more data on the language of advertising slogans and clarifies the linguistic characteristics of American English to help advertisers have more information to create exciting advertising slogans and achieve optimal performance.
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