Transformation in Education through E-Learning - A Case Analysis on Byju’s – The Learning App using the ABCD Framework

Abstract

Purpose: Technology has changed the system of education in the recent years. It has transformed the traditional learning methods with self-paced learning through the use of internet. Life today just doesn’t end with an ‘e’, but begins with an ‘e’. E-learning is the brain child of digital revolution. The digital revolution and the use of smart phones and tablets have triggered a sea of change the way in which we use, access and deliver learning content. Byju’s – The learning app is one such e-learning platform that has more than three million annual subscriptions. It provides a parallel education platform for learners of all age groups attending to all their needs. This paper demonstrates how Byju’s facilitates and improves the teaching-learning process in the student community across all age groups. Design/Methodology/Approach: The technological advancements have given birth to many e-learning platforms for all ages. Byju’s is a technology-based education system that has expanded its operations in diverse dimensions. This paper studies the growth of Byju’s both in the domestic front and internationally. This paper uses the ABCD model to analyze the strengths and weaknesses during the course of its existence. The paper is based on secondary data that is collected through articles, journals, newspaper articles, and websites of Byju’s. Findings/Result: This paper performs ABCD analysis on Byju’s – the learning app. It also highlights on the feedback analysis of the stakeholders of the company. Originality/Value: This paper studies the company’s overall performance in terms of delivering e-learning content to all its stakeholders. Paper Type: Research Case study based on Company Analysis