INDUSTRI KREATIF, MEDIA SOSIAL, DAN MINAT BERWIRAUSAHA: SINERGI MENUJU PEMBANGUNAN BERKELANJUTAN

Abstract

The development of the creative industry is very important given its significant role in the Indonesian economy. Creative industries can develop in the hands of young people who have entrepreneurial spirit and are supported by the use of massive social media lately. Therefore, this study aims to analyze the influence of social media on entrepreneurial interest in the younger generation as potential creative industry developers. This will have an impact on sustainable development in relation to job creation. This study uses a simple regression analysis, the results of which strengthen the hypothesis that social media influences the interest in entrepreneurship among the younger generation. These results have implications for the importance of the role of universities in developing curriculum on entrepreneurship by adding portions to entrepreneurial practices and adding courses related to digital marketing. Keywords: Font type Times News Roman, size 12pt and number of keywords not more than 5 keywords.