Persona Modelling via Correlation and Regression Analysis in CCI Gamification

Abstract

Segmentation plays an important aspect in persona modelling. Numerous researches directed to discover better choices to improve the accuracy of the segmentation process so that the narrative writing will produce the best persona model. Modelling persona that suit the different children behaviors, goals and attitudes towards the use of gamification in Children Computer Interaction (CCI) might be difficult. Interviews and observations conducted during the data collection phase before show that children have different expectations when playing games and their emotions and attitudes change when asked the same questions repeatedly and sometimes, they are not sure of the answer. Thus, this paper aims to discuss the relationship between cognitive and physical development with social/emotional development using correlation and regression analysis.