The Influence of Prices, Product Reviews, and Security on Purchase Decisions at the Marketplace Shopee

Abstract

This research uses qualitative research methods that test several theories that have been carried out by previous researchers. The purpose of this study was to determine whether there is an influence between price, product reviews, and security on purchasing decisions. The number of samples conducted in this study was 100 student respondents at the State University of Jakarta. The data collection technique was done using a Likert scale questionnaire with 5 scores. Researchers tested several tests using SPSS 23, namely the Test Requirements Test, Classical Assumption Test, and Hypothesis Test. From these calculations, it is obtained Multiple Regression Analysis Ŷ = 3.876 + 0.591X1 + 0.208 X2 + 0.041 X3 then obtained Fcount > Ftable, namely 20.471> 2.70. Price Variables (X1) and Product Reviews (X2) have a value greater than 1.66 which can be said that the Price Variables and Product Reviews have a partial effect on Purchasing Decisions. While Security has a value lower or less than 1.66 which can be said that the Security Variable does not partially affect the Purchase Decision.