The influence of platform multiple collaboration on consumer trust

Abstract

Based on the third-party platform and enterprise platform, the platform vendors, courier dealers and network operators are regarded as organic whole, using the structural equation from thetechniquecoordination, information collaboration, service collaboration and management synergy research influence of platform multiple collaboration to the consumer honesty, good faith and capability. It is concluded that the data harmonization in techniquecoordination, the degree of information sharing in information collaboration, the implementation of service standards in service collaboration, and the smooth business processflow in managementsynergy will have a significant impact on consumer trust.