{"title":"NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM","authors":"Joshua Fernando, R. Marta","doi":"10.30813/NCCI.V0I0.1299","DOIUrl":null,"url":null,"abstract":"<br /><table class=\"data\" width=\"100%\"><tbody><tr valign=\"top\"><td class=\"value\"><p>National identity can arise with a symbol attached to the product/service in this case the Fashion world.<br />Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations,<br />so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love<br />Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at<br />how the construction of the meaning of nationalism built in fashion products is seen from the content of the<br />press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative<br />research methods with constructivis paradigm and analyzed through Impression Management Theory as a<br />theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and<br />Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information<br />tool that represents nationalism in products and encourages the role of segmentation of young people in<br />promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love<br />Indonesia.<br /><strong>Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism</strong></p></td></tr></tbody></table>","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"191 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"National Conference of Creative Industry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30813/NCCI.V0I0.1299","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
National identity can arise with a symbol attached to the product/service in this case the Fashion world. Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations, so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at how the construction of the meaning of nationalism built in fashion products is seen from the content of the press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative research methods with constructivis paradigm and analyzed through Impression Management Theory as a theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information tool that represents nationalism in products and encourages the role of segmentation of young people in promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love Indonesia. Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism
国家身份可以与产品/服务相关联，在这种情况下是时尚界。建立民族主义的价值观并不容易，因此需要包括企业在内的各方的合作，这样国家的身份才能成为世界的吸引力，特别是在旅游业中。该死的!我爱印尼体现了这一点，将民族主义元素融入每一件时尚产品。本研究从企业网站www.damniloveindonesia.com的新闻稿内容来看，如何建构时尚产品的民族主义意义。本研究采用建构主义范式下的描述性定性研究方法，以印象管理理论为理论视角进行分析，并采用框架分析潘中党和gerald M. Kosicki的分析方法进行深入处理。本研究结果显示，企业网站可以作为企业社会责任的资讯工具，在产品中代表民族主义，并鼓励年轻人的细分作用，通过符号和时尚品牌建立的国家形象来提升旅游潜力。我LoveIndonesia。关键词:民族主义、时尚、网络企业社会责任、框架、旅游
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