The Landscape of Social Commerce in Indonesia

Abstract

Social commerce is a growing research field. However, there is still limited discussion on how social commerce companies can thrive in the emerging market such as Indonesia given some differences in terms of customer and other supporting infrastructure characteristics. The chapter covers the growth of social commerce, Indonesian social commerce landscape, and different elements of social commerce including customer engagement, customer interaction, and digital influencers. It is expected that this chapter can provide better insights into social commerce in Indonesia.