The Impact of Strategic Planning on the Performance of Telecommunications Sector in Jordan

Abstract

Competition in the business environment and rapid global developments have created great challenges for organizations, which increases the importance of strategic planning to ensure business continuity despite any potential crises and competitions. This study aims to clarify the impact of strategic planning on the performance of Jordanian telecom companies. In order to achieve the aim of the study, a comparison approach was adopted by reviewing previous studies that dealt with the subject and discussing the most important results that they reached. Accordingly, he concluded that strategic planning has an active and important role in developing the work of organizations so that it will be reflected positively on them. Therefore, we recommend through this study to activate strategic planning in the departments of Jordanian telecommunications companies to ensure more innovation and creativity in light of the intense competition for telecommunications services in the Jordanian market, with the need to develop a strategic plan to be evaluated periodically in line with the organization's mission and vision to ensure that it remains on the path. The correct approach that you seek in addition to the need to set short and long-term goals and strive to achieve them within the set strategic plan, in addition to the scientific contribution, there must be some obstacles represented in Research because this study during the Corona pandemic there was difficulty in collecting data or conducting interviews, so it is possible in the future to conduct this study by addressing a proposed model that addresses the variables that highlight strategic planning strategies on the performance of Jordanian telecom services companies and collect and analyze data to reach a more comprehensive scientific contribution.