{"title":"Dysfunctional customer behavior and commitment to service quality","authors":"Kangcheol Lee, Taeshik Gong","doi":"10.1108/mip-01-2022-0009","DOIUrl":null,"url":null,"abstract":"PurposeThis study examines the mediating effects of burnout on the relationship between dysfunctional customer behavior and commitment to service quality. The study also investigates the moderated mediation effects of caring and instrumental climates.Design/methodology/approachData were collected from 622 frontline employees and 81 managers. Data analysis uses multi-level structural equation modeling.FindingsThe findings show that employee burnout negatively mediates the relationship between dysfunctional customer behavior and commitment to service quality. Moreover, a caring climate weakens this indirect effect.Originality/valueThis study reveals that dysfunctional customer behavior decreases commitment to service quality through burnout and caring climate decrease weakens this indirect effect.","PeriodicalId":402197,"journal":{"name":"Marketing Intelligence & Planning","volume":"223 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Intelligence & Planning","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/mip-01-2022-0009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
PurposeThis study examines the mediating effects of burnout on the relationship between dysfunctional customer behavior and commitment to service quality. The study also investigates the moderated mediation effects of caring and instrumental climates.Design/methodology/approachData were collected from 622 frontline employees and 81 managers. Data analysis uses multi-level structural equation modeling.FindingsThe findings show that employee burnout negatively mediates the relationship between dysfunctional customer behavior and commitment to service quality. Moreover, a caring climate weakens this indirect effect.Originality/valueThis study reveals that dysfunctional customer behavior decreases commitment to service quality through burnout and caring climate decrease weakens this indirect effect.
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