Prototype of Word-of-Mouth Video SNS to Support Reliable and Accurate Information

Abstract

There are a lot of opportunities to purchase merchandise based on word-of-mouth that we heard from the acquaintances. The word-of-mouth information has increased drastically than before by a popularization of SNS and it has great influence. Many websites and applications for the consumers' reviews have been released. However, in a number of the reviews, there are false reviews that were not posted by the real consumers. Thereupon, in this research, we have developed the prototype of an SNS application for the video reviews with a time limit. In order to express only the first impression, we restricted the time for the video review to 3 seconds. The previous video-review SNS have been based on texts, The application proposed in this research can improve reliability and accuracy of information by using movies. Regarding the video method, the interference of marketing strategies by vendors or traders is also considered difficult. This research also aims to activate consumer purchasing behavior.