The Effect of a Sports Institution's Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

Breuer Christoph, H. Dietl, Christian Weingaertner, Wicker Pamela
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引用次数: 18

Abstract

Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersO associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany.
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体育机构法律结构对赞助收入的影响——以德国业余马术运动为例
选择体育机构的法律结构是体育管理者必须做出的关键决策之一,部分原因是法律结构影响着体育机构的收入构成。基于平台理论和产权理论,本文认为会员协会的赞助收益高于民营企业。本研究通过对德国马术运动机构的调查数据,实证地证实了业余运动的这一假设。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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