How to stop spread of misinformation on social media: Facebook plans vs. right-click authenticate approach

Abstract

One of the key features of social networks is that users are able to share information, and through cascades of sharing information, this information may reach a large number of individuals. The high availability of user-provided contents on online social media facilitates people aggregation around shared beliefs, interests, worldviews and narratives. With lack of means to verify information, social media has been accused of becoming a hot bed for sharing of misinformation. Facebook, as one of the largest social networking services, has been facing widespread criticism on how its newsfeed algorithm is designed thus amplifying dissemination of misinformation. In late 2016, Facebook revealed plans to address fake news on Facebook newsfeeds. In this work, we study the methods Facebook has proposed to combat the spread of misinformation and compare it with our previously proposed approach called ‘Right-click Authenticate’. By analyzing the Business Process Modeling and Notation of both approaches, this paper suggests some key weaknesses and improvements social media companies need to consider when tackling the spread of misinformation online.