A Comparative Study on Advertising Engagement and Purchase Behavior according to Golf Content : Focusing on Broadcasting, Entertainment, and Lesson Contents
{"title":"A Comparative Study on Advertising Engagement and Purchase Behavior according to Golf Content : Focusing on Broadcasting, Entertainment, and Lesson Contents","authors":"Ki-jae Jeon, Seung-A Shin","doi":"10.34283/ksgs.2023.17.1.9","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":389508,"journal":{"name":"Journal of Golf Studies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Golf Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34283/ksgs.2023.17.1.9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}