The Effects of Psychological Distance on Sport Consumers’ Purchase Intentions

Abstract

Sport consumers purchase products or services online based on several factors. In particular, psychological distance is a significant factor that affects decision making, and it is important to understand how multiple dimensions of psychological distance influence sport consumers’ purchase intentions. Therefore, the purpose of the study was to examine the different impact of social, temporal, and spatial distance on sport consumers’ purchase intentions online. An online experimental survey was employed and 103 samples were collected from college students in Midwest area. Analysis of variance was conducted and the findings showed different effects of psychological distance on sport consumers’ purchase intentions online between social distance and temporal distance, and social distance and spatial distance. This study provides sport marketer with practical information about online marketing strategies.