Food Delivery Apps: a Diffusion of Innovation Analysis

Abstract

: This paper aims to study the theory of Diffusion of Innovation in food ordering apps. In other words, to see how the innovation of Food Ordering Apps (FDAs) was diffused in the market amongst the various categories of customers. A structured survey form is used, using convenient sampling techniques. Two surveys were conducted with a gap of six months to understand if there was any change in perception in the consumer regarding the FDA. Significant findings were outlined under each demographic factor like gender, age, monthly income, marital status, and work status.